Hints about small business leadership and management

I have created hints for small business leadership and management, based on the lessons I learned as I started my small business. There are 20 rules – I call them Princess Rules – that give you some excellent guidance that will enable you  to create success more quickly and without the learning curve I went through.

Dear diary, 

Woke up with a start and a yell this morning. You know when you have tripped or stumbled when you are dreaming? Mine was more along the lines of having a whole lot of books, heavy files or billiard balls fall on and bounce off my head from a great height. Ouch! 

I think my unconscious mind was running through all the things I am supposed to be doing. Maybe the angels are giving me a gentle reminder so things don’t come crashing down on me. 

I promised you some words of advice, tips or my ‘pearls’ so to speak and so I present the pearls which I would I call ‘The Princess Rules’, for any aspiring Prince or Princess! 

PRINCESS RULE No. 1 

You are the CEO! 

No-one cares but you if you don’t do what you need to do, so be accountable to yourself. If needs be, give yourself a PIP. Would you hire you? Let alone appoint you as the CEO of your company? Think about it. The buck well and truly stops with you. 

Most people starting their own small business have never thought of themselves as a chief executive officer, (CEO). In fact, the average person, (and, I suspect, many senior executives), would have no idea about what a CEO really does. 

To put it simply, a CEO thinks about everything a company needs to do to be successful and gets somebody to do it.  

A CEO understands what people want to experience from his or her company, beyond simply selling a product or service. The CEO has the whole experience in mind from the first encounter, through to purchasing and delivery to continuing service and customer retention. Most importantly, in network marketing companies, they have to focus on how to attract satisfied customers and ‘convert’ them into people who join the business. 

In small businesses, the CEO sets priorities in terms of what has to be done today, what has to be done tomorrow, next week, next month, this business year and in the future. 

The CEO motivates employees to perform. In the case of network marketing, they need to not only motivate, but also inspire their teams as each person is not an employee. The leadership that a CEO needs to demonstrate must be inspirational. 

The CEO sets standards for others to follow. 

OMG! I just read the last few paragraphs back and am asking myself: ‘And one person has to do all this at the same time?’